Lean on our experience to answer questions with confidence
General Business Questions
General Business Questions
General Business Questions
- Am I making the right decision about …?
- How do we form the legal entity we need?
- Who are our key hires and in what order do we need them?
- How do we use company equity most effectively in fund-raising and key employee recruitment?
- How do we prepare for scale when we are successful?
- What is an Exit Strategy?
Financial Questions
General Business Questions
General Business Questions
- Can I sell stock to raise money?
- How much funding will we need and how do we raise it?
- How do I create a valuation to base investment on?
- How do I calculate a total addressable market (TAM)?
- How do I build a meaningful financial model to projects 3 and 5 years out?
- How do I read a P&L and Balance Sheet?
- How to I create a meaningful budget/use of proceeds?
Sales and Marketing Questions
Sales and Marketing Questions
Sales and Marketing Questions
- Have I picked the right target market and how do I position the product for them?
- Do I know my customer?
- What type of marketing and sales organizations do I need and do I outsource it?
- How do we evaluate the competitive landscape and market?
- How do we create product messaging for sales and marketing?
- Inside sales or outside sales or both?
- How much do invest in sales and marketing?
- Which CRM do I select?
Technology Questions
Sales and Marketing Questions
Sales and Marketing Questions
- Do we hire developers or hire a development contractor, and what type of partner do we look for?
- How do we ensure our partners are spending funds to optimize success and time to market?
- We are not software developers so how do I know if my development team is understanding my vision?
- How do we know the development team is building the product for long term success?
- How do we define the minimum product is needed to start generating revenue?
- What kind of customer support will I need to provide?
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